Spandan

E-commerce Web Editorial

Zara a quieter editorial redesign.

A self-initiated redesign exploration of the Zara experience. The brief I gave myself: let the product breathe, replace flat catalogue thinking with editorial rhythm, and tighten the journey from look to checkout.

RoleUX & UI Designer

Year2024

ToolsFigma · Photoshop

TypeSelf-initiated · Web

Overview

Zara has always been a brand that flirts with editorial: oversized type, expressive crops, white space that feels intentional. The redesign leans further into that ethos while quietly rebuilding the underlying journey: a navigation that prioritises stories over taxonomies, a product page that doesn't shout, and a checkout that gets out of its own way.

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